Justin M. Berg is a scientist of management and organizational behavior and tenured professor at the University of Michigan Ross School of Business. His research focuses on creativity and innovation. He studies how to successfully develop, evaluate, and implement creative ideas in and outside organizations over time.
Justin spent a decade on the faculty at the Stanford Graduate School of Business before returning to the University of Michigan, his undergrad alma mater.
Research Overview
Justin’s research emphasizes the pivotal role of time in creativity and innovation, uncovering impactful dynamics and predictors of success that were previously overlooked. His work documents why employees and managers often fail to do what is optimal in the creative process, and what they should do—and when—to maximize creativity and innovation. His research program consists of three related streams:
Creative Forecasting
When and how are employees and managers able to accurately anticipate the potential of new ideas?
How do individuals’ actions early in creative endeavors shape their ideas and success in the end?
How can employees creatively redesign their own tasks, relationships, and roles over time?