
Job Crafting
Creative Adjustments to Work and Identity
This stream of research focuses on the concept of job crafting—the proactive modifications employees make to the task, relational, and cognitive boundaries of their jobs. Job crafting involves not only generating, but also effectively implementing, creative ideas that redefine one’s work and identity within an organization. While traditional job design theories focus on roles and structures imposed from the top down, job crafting represents a bottom-up approach where employees tailor their jobs to better suit their individual values, strengths, and interests. By exploring the processes and outcomes associated with job crafting, this research stream reveals how job crafting can be a surprisingly powerful vehicle for enhancing one’s experiences and well-being at work. This stream also examines the broader implications of job crafting for organizational innovation and adaptability, highlighting how empowering employees to reshape their roles can foster a more creative and dynamic work environment.
Representative Publications

Berg J. M., Wrzesniewski, A., Grant, A. M., Kurkoski, J., & Welle, B. (2023). Getting unstuck: The effects of growth mindsets about the self and job on happiness at work. Journal of Applied Psychology, 108(1), 152-166.
**First two authors contributed equally.
Abstract
Past research on growth mindsets has focused on the benefits of viewing the self as flexible rather than fixed. We propose that employees can make more substantial agentic changes to their work experiences if they also hold growth mindsets about their job designs. We introduce the concept of dual-growth mindset—viewing both the self and job as malleable—and examine its impact on employee happiness over time. We hypothesize that fostering a dual-growth mindset yields relatively durable gains in happiness, while fostering a growth mindset about either the self or job is insufficient for sustainable increases in happiness. We tested these predictions using two experimental studies: a field quasi-experiment in a Fortune 500 technology company and a controlled experiment with employees in a variety of organizations and occupations. Across the two experiments, fostering dual-growth mindset yielded gains in self-reported and observer-rated happiness that lasted at least six months. Fostering growth mindsets about either the self or job alone did not generate lasting increases in happiness. Supplementary mediation analyses suggest dual-growth mindsets boosted happiness by enabling employees to plan more substantial job crafting. Our research suggests that durable gains in happiness at work depend on holding flexible mindsets about the job, not only the self.

Grant, A. M., Berg, J. M., & Cable, D. M. (2014). Job titles as identity badges: How self-reflective titles can reduce emotional exhaustion. Academy of Management Journal, 57(4), 1201-1225.
Abstract
Job titles help organizations manage their human capital and have far-reaching implications for employees’ identities. Because titles do not always reflect the unique value that employees bring to their jobs, some organizations have recently experimented with encouraging employees to create their own job titles. To explore the psychological implications of self-reflective job titles, we conducted field research combining inductive qualitative and deductive experimental methods. In Study 1, a qualitative study at the Make-A-Wish Foundation, we were surprised to learn that employees experienced self-reflective job titles as reducing their emotional exhaustion. We triangulated interviews, observations, and archival documents to identify three explanatory mechanisms through which self-reflective job titles may operate: self-verification, psychological safety, and external rapport. In Study 2, a field quasi-experiment within a health care system, we found that employees who created self-reflective job titles experienced less emotional exhaustion five weeks later, whereas employees in two control groups did not. These effects were mediated by increases in self-verification and psychological safety, but not external rapport. Our research suggests that self-reflective job titles can be important vehicles for identity expression and stress reduction, offering meaningful implications for research on job titles, identity, and emotional exhaustion.

Berg, J. M., Dutton, J. E., & Wrzesniewski, A. (2013). Job crafting and meaningful work. In B. J. Dik, Z. S. Byrne, & M. F. Steger (Eds.), Purpose and meaning in the workplace (pp. 81-104). Washington, DC: American Psychological Association.

Berg, J. M., Grant, A. M., & Johnson, V. (2010). When callings are calling: Crafting work and leisure in pursuit of unanswered occupational callings. Organization Science, 21(5), 973-994.
**Finalist, Best Paper in Positive Organizational Scholarship (2010).
Abstract
Scholars have identified benefits of viewing work as a calling, but little research has explored the notion that people are frequently unable to work in occupations that answer their callings. To develop propositions on how individuals experience and pursue unanswered callings, we conducted a qualitative study based on interviews with 31 employees across a variety of occupations. We distinguish between two types of unanswered callings—missed callings and additional callings—and propose that individuals pursue these unanswered callings by employing five different techniques to craft their jobs (task emphasizing, job expanding, and role reframing) and their leisure time (vicarious experiencing and hobby participating). We also propose that individuals experience these techniques as facilitating the kinds of pleasant psychological states of enjoyment and meaning that they associate with pursuing their unanswered callings, but also as leading to unpleasant states of regret over forgone fulfillment of their unanswered callings and stress due to difficulties in pursuing their unanswered callings. These propositions have important implications for theory and future research on callings, job crafting, and self-regulation processes.

Berg, J. M., Wrzesniewski, A., & Dutton, J. E. (2010). Perceiving and responding to challenges in job crafting at different ranks: When proactivity requires adaptivity. Journal of Organizational Behavior, 31(2-3), 158-186.
**Finalist, Best Paper in Journal of Organizational Behavior (2010).
Abstract
We utilize a qualitative study of 33 employees in for-profit and non-profit organizations to elaborate theory on job crafting. We specifically focus on how employees at different ranks describe perceiving and adapting to challenges in the execution of job crafting. Elaborating the challenges employees perceive in job crafting and their responses to them details the adaptive action that may be necessary for job crafting to occur. Specifically, our findings suggest that higher-rank employees tend to see the challenges they face in job crafting as located in their own expectations of how they and others should spend their time, while lower-rank employees tend to see their challenges as located in their prescribed jobs and others’ expectations of them. The nature of each group’s perceived challenges is related to the adaptive moves that they make to overcome them, such that higher-rank employees adapt their own expectations and behaviors to make do with perceived opportunities to job craft at work, while lower-rank employees adapt others’ expectations and behaviors to create opportunities to job craft. Our elaborated theory presents a socially embedded account of job crafting as a proactive and adaptive process that is shaped by employees’ structural location in the organization.

Wrzesniewski, A., Berg, J. M., & Dutton, J. E. (June 2010). Turn the job you have Into the job you want. Harvard Business Review, 88(6).
Selected Media Coverage
- Business Insider: “Job Crafting Could Help You Break Out of a Work Slump and May Even Help You Feel Happier at Your Job.” July 2022.
- Stanford Insights: “Take This Job and Love It: How a Growth Mindset Can Boost Happiness at Work.” July 2022.
- Training Magazine: “You Are Not Your Job Title – 3 Ways to Break Free.” March 2022.
- Stanford Insights: “Should Employees Design Their Own Jobs?” January 2016.
- Wall Street Journal: “Unhappy at Work? Try Hacking Your Job.” August 2015.
- Inc: “How to Find the Sweet Spot of Killer Ideas.” September 2014.
- Fast Company: “The Case for Letting Employees Choose Their Own Job Titles.” September 2014.
- Wharton Magazine: “Network Dispatch: Past the Pingpong Table.” January 2014.
- Fast Company: “How to Turn the Job You Have Into the Job You Want.” August 2013.
- Forbes: “Job Crafting: The Great Opportunity in the Job You Already Have.” June 2013.
- Knowledge@Wharton: “When Your Job Makes You Sick: Employees Find Little Leverage in Today’s Workplace.” September 2011.
- Men’s Health: “Tweak Your Job and Love It.” December 2010.
- BusinessWeek: “Help Your Best People Do a Better Job.” March 2010.
- TIME: “Hate Your Job? Here’s How to Reshape It.” December 2009.
- Positive Psychology News Daily:
- ”Powerful Questions to Ask at a Job Interview.” April 2009.
- “Call Waiting? Answer the Call for Career Well-Being.” November 2008.